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Requirement
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一、Basic Case
company name enterprise nature private enterprise state-run enterprise others
address postcode
number of staff Conduct time limit
trade belongs to major products
product type output
through certification of quality system certification style
Informationization condition OA ERP DRP OTHER
legal business registration manager
How to know TMB friend's introduction magazine and news other
actual strength and impression of enterprise
二、marketing condition
case of competition
major competitors
case of competitors
case of clients
clients’ degree of satisfaction
client style
purpose
clients’ clients
trade market situation
trade market situation
trade distribution
trade marketing methods
trade profit margin
dull and busy season
price trend
substitute products’ technology trend
trade situation and major influence
trade development
marketing situation
marketing department's installation
institution distribution and achievement
number and quality of marketing staff
number and distribution of dealers
marketing methods
market position
price lever
your position in the trade
annual business volume annual marketing budge
enterprise of profit margin market share
strength of enterprise(S) weakness of enterprise(W)
capital capital
clients clients
products products
channel channel
brand brand
technology technology
logistics logistics
talents talents
service service
opportunities of outside(O) threats of outside(T)
trade trade
competitors competitors
substitute products substitute products
new market new market
the policy the policy
WTO WTO
supply and substitute of raw material supply and substitute of raw material
technology and equipment technology and equipment
三、basic needs
selec-
tion
needs project
section
Making medium and long development analysis after the research of trade, market and products
Supervising enterprise to scheme business strategy and target of development
Re-building and equip enterprise’s resource
Helping to organize exploitation and management of human resource
Helping to scheme marketing policy of dealers and chain-business
Helping marketing department to build and improve the marketing net
Helping marketing department to regulate dealers’ management and training
Helping to regulate marketing department’s operation and structure of the organization
Helping to build market information collection system and control price
Helping to search advantage, and make it useful in marketing
Helping establish correct competition strategy
Helping establish ad plan
Helping to integrate marketing resource and methods
Helping to train marketing staff and dealers, and build marketing training system
Helping to build marketing staff inspiration system
Helping to build dealers credit and assess system
Helping to build comprehensive marketing budge system
target that you wish to achieve under marketing consulting company’s help
1、
2、
3、
time and charge of consulting
basic scheme procedure
expected time of the project
budge
others
 
 

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