今天是：2008 年 9 月 9 日 星期二
Requirement
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一 Corporation conditions
Name
Address
Product Staff number
What kind Operation date
Market scope Yearly sale
Major opponents
Marketing department arrangement
What kinds of achievement do you want
Budget marketing consulting or not
Linkman Position
Manager Tele
Fax E-mail

二 The key problems（please mark at front blank"√"）
1、Know little about industry, product and market and weak market research capability
2、It’s hard to plan enterprise’s operation strategies and long-term development targets
3、Need to re-adjust and reuse corporation’s resources
4、Marketing organization structure and HR management can not keep go on
5、The duty of marketing department is not clear and management is confused
6、It is hard to plan sale policies
7、Don’t know how to build and improve marketing net
8、Don’t know how to manage franchiser, and lack of effective encouragement policies
9、Marketing means and tools have not been explored effectively, or department operate confusedly
10、It is hard to manage and control price and fleeing goods
11、Enterprise’s advantages have not been generated
12、Don’t realize competition landscape and never know how to compete
13、Don’t know how to constitute media or advertisement plan
14、Lack of sale capability ,and it is hard to explore market
15、Advertisement and public relationship can’t be utilized ,and there are low profit but large waste during sale extension
16、Weak sale techniques and capability of marketing staffs
17、Marketing staffs are lack of fighting spirit, and they like job-hopping.
18、Enterprise is lack of well-trained staffs
19、Don’t know how to prevent and control the risk of goods turnover and withdraw goods turnover
20、Sale cost is too high

三 Requirement description：
　
 
 

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